Home - The Effortless Way

What would you do if you could stop procrastinating and finally focus?

Turn confusion into clarity, and frustration into motivation in as little as 25 minutes, on a Zoom call with PJ

Hi, I'm PJ Eby. I help creative entrepreneurs reach their true potential, conquer procrastination, and turn stress and struggle into focus and flow.

If, like me, you’ve struggled for a long time with chronic procrastination, perfectionism, low self-esteem, difficulty knowing or choosing what you want, lack of focus or persistence, chronic negativity and pessimism, or similar challenges, you’ve come to the right place.

After decades of struggling with these types of issues, I stumbled across a way to leverage my troubleshooting skills as a professional programmer, to find and fix the bugs in my brain. To swiftly and systematically test different theories and techniques for change, to identify what worked for me and what didn’t.

And now, through my writing, speaking, coaching, and training programs, I help others develop the skills they need to tackle the bugs in their brains. To cope with whatever life throws at them, and to keep right on going. Not by being “tough” or using willpower, but by working with their brains instead of fighting against them.

Because when you learn to stop fighting yourself — and start finding yourself instead! — you can fix almost anything that’s troubling you.

Sure, it’s not always easy… but it’s a lot less effort than fighting yourself!

Does it ever seem like your goals are making you go in circles? Never quite succeeding or satisfying you?

If this is happening to you, it’s easy to feel like it’s all your fault: that you’re having trouble because you suck at whatever it is, or that you’re not satisfied because what you accomplished was somehow flawed.

But the truth is, it’s just what I call False Goals Syndrome. It’s a simple bug in our brains that sets us up for failure and heartbreak, by motivating us to do all the right things for all the wrong reasons. And in the process, it all but guarantees we’ll be demoralized when our results are less than instantly perfect.

Unfortunately, fighting this syndrome head-on simply doesn’t work. No matter how many times you tell yourself that mistakes are okay or that you should just “write a shitty first draft” or not to be so hard on yourself, that demoralizing feeling just doesn’t stop. And no amount of willpower or positive thinking will help you, because the problem isn’t with your actions or decisions.

It’s with your perception. How you see – and judge! – yourself and the world.

And because it’s something that happens instantly, automatically, every time you even think about your goals, no amount of fighting will ever change the way you feel.

That’s why, to beat it, you have to do something different. Hack into your brain, reach inside your mind, and rewire things to work better… The Effortless Way™.

What would life be like, if you weren't fighting yourself?

Get Unstuck, Fast... FREE!

Do you have a goal you desperately need or want to achieve, but can’t seem to get started or keep going on it, because you’re cracking under the pressure and can’t seem to bring yourself to even think about working on it?

Do people keep saying to be positive or optimistic, but no matter what you do, all you can think about is how things are going to go horribly wrong?

What if you could get unstuck, and get yourself going again, in as little as one minute? Download this quick guide to get powerful “first aid” for feeling stuck:

Discover how to uncover the secret message your “stuck” feeling is desperately trying to tell you, and why it will help you do things better and easier than you expected!
Learn to access the “touchscreen of your mind”, to pull up information about what’s bothering you… and change it!
How to genuinely shift your thinking from negative to positive, quickly and effortlessly, without fighting yourself or trying to “fake it till you make it”.